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Elevate Entrepreneurship | Velocity

⁣Elevate Entrepreneurship speaks to students, founders and faculty about the University of Waterloo Innovation Ecosystem and how we can embrace and create meaningful change for the future for under-represented entrepreneurs. New episodes released every Monday. 


Why Representation Matters For Women | Episode 1

In the first of our series we sit down with CEO & Founder of Hyivy Health, Rachel Bartholowmew.⁣

Why Community Matters For Black Entrepreneurs | Episode 2

This week we sit with Pastry Chef, Artist and Owner of Painting Pastry Chef, Rochelle Williams. Rochelle was the inaugural winner of the Black Business Showcase presented by LiftOff in 2022.

Why Inclusivity Matters For Indigenous Entrepreneurs | Episode 3

This week we talk with Kevin George, Indigenous Relations, Special Project Coordinator at University of Waterloo and Entrepreneur. Kevin is a former student of St. Paul’s University College at University of Waterloo.


Indigenous post-secondary students from across Canada can participate in entrepreneurship training programs that are built on a model of Indigenized business education and experiential learning. Training includes Indigenous world views on entrepreneurship, innovation management processes, and the skills and competencies required for success in entrepreneurship.

Hosted by St. Paul’s University College at the University of Waterloo, these training programs are delivered online and supported by a team of mentors and community members from the Waterloo Indigenous Student Centre and GreenHouse—a nationally recognized social impact incubator.

Why Sustainable Development Matters | Episode 4

This week, we hear from Cassie Myers (BA ’18) on why sustainable development and finding your path is important for entrepreneurs. Myers is the founder and CEO of Lunaria, a diversity, equity and inclusion (DEI) company with four employees and office space in the Grebel Peace Incubator at the University of Waterloo.

Cassie Myers (BA ’18) Alumnus
Faculty of Arts Founder and CEO, Lunaria
Grebel Peace Incubator at Conrad Grebel University College

Why Gender-Equality Matters | Episode 5

This week on Elevate Entrepreneurship we sit down with Nada Basir, PhD, MSc, BSc, an Assistant Professor at the Conrad School of Entrepreneurship and Business. Basir focuses on businesses for good and how we can establish businesses that create social impact. Basir’s work also centres around inequalities at work specific to women and immigrant women.

Why Working With Community Matters | Episode 6

This week we talk once more with Kevin George, Indigenous Relations, Special Project Coordinator at University of Waterloo and Entrepreneur. Kevin is a former student of St. Paul’s University College at University of Waterloo. Kevin speaks to why his participation with Greenhouse Incubator at St. Paul’s was the support he needed to propel his business. He also shares why Indigenous entrepreneurship differs from conventional entrepreneurship.

Why Working With Community Matters | Episode 6

This week we sit down once more with Rochelle Williams, founder of Painting Pastry Chef. Rochelle was the inaugural winner of the Black Business Showcase presented by LiftOff in 2022. Williams discusses how stereotypes are being dismantled and helping to create access to resources for black entrepreneurs.https://paintingpastrychef.com/
https://www.liftoffbyccawr.com/founders