Upcoming Events at Concept!
Are you hosting an event the Concept community would be interested in? Submit it here!

May 2022
Innovation Ecosystem
Explore all that our innovation ecosystem has to offer you! Hear from Velocity, Problem Lab, Zero, Conrad School of Entrepreneurship and Business, GreenHouse, St. Paul’s University College, Grebel Peace Incubator, and the University of Waterloo Library. Find out about events, programs, student work spaces and more! Plus, stay till the end for your chance at winning a pair of AirPods!
Find out more »What’s Your Problem with Larry Smith
In this must-see workshop, the legendary Professor Larry Smith will discuss what makes an important problem, why pursuing important problems is advantageous for start-up founders and business owners, and how students can uncover important problems. Larry will share students' success stories and mistakes that he observed while teaching at UW for over 40 years.Please note that Larry will be joining via Zoom and there will be opportunity to ask questions. In-person will allow for networking with like-minded individuals!
Find out more »Researching Like A Pro
In this workshop, we’ll focus on researching your ideas with Rachel Figueiredo, Entrepreneurship & Management Sciences Librarian. After this session, students will be able to: articulate research questions about their problem space; identify key library resources and freely available sources that will help with their market and industry research; articulate remaining gaps in their research about their problem space.
Find out more »June 2022
Interviewing For Insight
Stakeholder/customer interviews, when done properly, can help you learn insights that you would not otherwise know. In this workshop, Lynn Haddrall, Journalism Instructor at Conestoga College, will discuss the mentality and technique of conducting effective stakeholder interviews. Regardless of what start-up stage you are in, by the end of the session, you will learn how to approach and get the most out of stakeholders and customers through better interviews.
Find out more »Design Thinking with Matt Neill
Is there a better approach and what's the process to build inspired products that customers love? A user-centric approach will ensure you can do just that.Matt Neill knows how to solve problems with design. He's a product designer at Faire, a Velocity alumni company that empowers entrepreneurs world-wide. You will learn how to translate user insights into actionable steps that solve problems for your customers!Neill is also a Concept Coach and was the co-founder of POET, a digital signage startup for three years.…
Find out more »Find Your Missing Bottom Line
Did you know it's possible to make a profit while making an impact?The Problem Lab presents an information session on the concept of the triple bottom line. Sit down with Danielle Rose, CEO Of Ceregen and Kyle Faller, Co-founder and CEO of Intelline who will speak about the importance of social and environmental considerations that companies can build into their organizations. Using case studies and real-world examples, you will understand how companies can apply the triple bottom line to enhance…
Find out more »Pitch To Win
Learn valuable insight for marketing your business - whether it's to investors, potential customers, or for a pitch competition!
Find out more »Concept $5K Semi-Finals – Night 1
The Concept $5K pitch competition offers the opportunity for University of Waterloo student led teams with innovative solutions and high potential business ideas to showcase their hard work and compete for grant funding. We invite you to attend over 2-evenings to support and learn from these ambitious teams!
Find out more »Concept $5K Semi-Finals – Night 2
The Concept $5K pitch competition offers the opportunity for University of Waterloo student led teams with innovative solutions and high potential business ideas to showcase their hard work and compete for grant funding. We invite you to attend over 2-evenings to support and learn from these ambitious teams!
Find out more »