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Marketing and Sales Strategy 101 delivered by BlackBerry

November 12 @ 6:00 pm 7:30 pm

Blackberry executives with years of real life business experience will be delivering an interactive workshop on GTM strategies. Concept in collaboration with Blackberry present: GTM Strategies Session 2.
Join us at this interactive workshop with Jean Paul Beaupre; Director of Product Management at Blackberry. You will learn about the strong importance of GTM (Go To Market) strategy and will work through real life examples of GTM considerations in the technology sector.

Leave this workshop with a checklist for GTM Success:

  • Buyer Decision Process – Understanding your customer
  • Sales & Marketing Strategy
  • Demand Generation
  • Channel Strategy
  • Incentives/Compensation

Please note: you do not need to have attended session 1 to attend session 2.


November 12, 2019
6:00 pm – 7:30 pm

EC5 – Global Entrepreneurship & Disruptive Innovation

305 Phillip Street
Waterloo, ON N2L 5Z5 Canada