1:1 Coaching

The best way to learn about building a startup is from those who have done it.

We’ve developed a fantastic network of campus coaches who are available to work with you one-on-one. Our coaches are either founders themselves or were one of the very first startup employees–so they have been there and done that.

This is a unique opportunity for you to learn from someone with hands-on experience.

One-on-one coaching

Book a coaching session!

Pitch Preparation

book a coaching session!

Read about our friendly coaches below. Schedule a 30-minute session with the person you think can best answer your business questions!

Note: The coaching sessions take place on the main University of Waterloo campus and are open to current students only.

Think you would be a great coach to students? We’re always looking to add to our network. Learn more about becoming a coach and apply if you think you’re a good fit.

Book a 1:1 coaching session

They’re Friendly, We Promise

Our Coaches

Abdallah El-Falou
Abdallah El-Falou

Abdallah loves strategizing to validate ideas, assess feasibility, create minimalistic prototypes, and find product-market fit. He’s also trying to perfect a pour-over cup of coffee.

Expertise: Problem/idea formulation, pitch coaching, hardware, science, prototyping, IP & patenting, sales

Ashley Keefner
Ashley Keefner

Ashley is passionate about solving big problems that impact people around the world. She has an interdisciplinary background and enjoys meeting new people. 

Expertise: Problem/idea formulation, customer discovery, marketing, pitch coaching, sales

Brad Moon
Brad Moon

Brad is experienced in building and launching both hardware and software products as a founder. He also knows how to create award-winning pitches.

Expertise: Hardware, software, prototyping, talking to users, pitch coaching, business development

Chris Young
Chris Young

Chris has extensive experience launching software-as-a-service (SaaS) projects. He has worked in both corporate and startup environments.

Expertise: Software, problem/idea formulation, prototyping, legal/incorporation, customer discovery

Harry Gandhi
Harry Gandhi

Harry loves to work with entrepreneurs solving big problems. He has experience with private fundraising (US & Canada) and pitch competitions. 

Expertise: Science, pitch coaching, problem/idea formulation, legal/incorporation, sales

Henrique Dias
Henrique Dias

Henrique is a sales and marketing consultant who helps technical founders find early adopters. If you need to reach out to your market, Henrique will help layout a step by step process that gets results.

Expertise: Sales, customer discovery, talking to users, pitch coaching

Joe Lee
Joe Lee

Joe is well-versed in marketing and strategy. He has experience as a professional market researcher and is a tech/startup enthusiast. 

Expertise: Marketing, research, problem/idea formulation, customer discovery

Lichen Zhang
Lichen Zhang

Lichen is passionate about using design to improve systems that promote privacy and data security and building delightful user experiences.

Expertise: Problem/idea formulation, pitch coaching, design, customer discovery

Matt Neil
Matt Neill

Matt was the co-founder of POET, a digital signage startup for three years. He is also experienced in UI design and front-end development.

Expertise: Software, prototyping, design, customer discovery, problem/idea formulation

Pat Martinson
Pat Martinson

Pat has spent the last ten years in the Kitchener-Waterloo startup ecosystem across four startups. He covers a lot of territory. 

Expertise: Hardware, prototyping, problem/idea formulation, pitch coaching, customer discovery

Rachel Pautler

Rachel has spent the past 5 years in startups, starting from being the CEO of a Capstone project turned company, to marketing and product management.

Expertise: Science, IP, legal/incorporation, customer discovery, marketing 

Youssef Helwa
Youssef Helwa

Youssef is the CEO of NERv, a medical device startup. Prior to founding NERv, he worked on another startup in the entertainment space.

Expertise: Science, IP, problem/idea formulation, legal/incorporation