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Adrien Côté

Adrien Côté

Executive Director of Velocity

I’m Adrien and I am the Executive Director of Velocity, leading Concept and the Velocity Incubator. I am extremely passionate about maximizing the experience of UWaterloo students and furthering business ideas and technologies that have great potential. At a high-level, I ensure that Velocity’s missions and activities align with, and are well understood in the community. 
I began at Velocity in 2017 and worked with many startups as the Deeptech and Science Advisor. Before joining Velocity, I led many corporate R&D and product development initiatives at Xerox, and I was a principal investigator at the California NanoSystems Institute at UCLA. I am a proud UWaterloo Science alumnus and lifelong learner, having most recently completed an Executive Master’s in Technology Management at the Lazaridis School of Business and Economics. Outside of work you’ll find me camping, reading or exploring the great outdoors!


Carly Cameron

Carly Cameron


I’m Carly and I lead campus programming and events at Concept. I love implementing new and exciting programs that build students’ confidence so one day they can launch their own startup. Born and raised in the 519, my passion for sports helped me land a spot on the Western University softball team. Ultimately, I decided to go back to my roots and earned my Rec & Business degree from the University of Waterloo. Outside of work you can find me studying for my Masters of Economic Development or exploring the nearby trails with my golden pup, Tilly. Feel free to say hi and shake my hand, or Tilly’s paw.


Nick Di Bennedetto

Nick Di Benedetto

MARKETING & Communications Lead

I’m Nick and I lead the marketing efforts of Concept, spreading the word about exciting initiatives on campus and beyond. I enjoy graphic design, innovative ideas, and seeing what crazy new technologies the University of Waterloo students are working on. With over 5 years of experience in the world of marketing, I love launching new initiatives and creating a buzz. Outside of work you can catch me out and about with my dog, Dori, or enjoying patios and live music with friends. I manage multiple (highly-competitive) fantasy sports teams and play hockey and soccer (in real-life). If you’ve got insider info or under the radar sleepers, let me know!


Hannah Nunes

Hannah Nunes


I’m Hannah and I organize and help execute all the amazing events for Concept. Everything that involves science motivates me and I. Love. Bats. My passion for science and the most amazing flying mammals led me to become a biologist focused on you guessed it, bats! As a person that truly values education, I’m excited about promoting different opportunities that help to enrich the academic experience. Outside of work you can find me traveling the world, hanging out with my friends and family, or following fashion trends.


Colin Gervais

Colin Gervais

Entrepreneurship Experience Coordinator

I’m Colin, I assist in the integration of Concept’s offerings into the UWaterloo community. I am passionate about developing entrepreneurial mindsets in others and channel this passion by drumming up excitement and supporting fun and innovative events. I possess over 5 years of experience in developing student-centered entrepreneurial opportunities and am always excited to hear students’ innovative ideas and connect them with the right people and places on campus. I am a natural multi-tasker, in my free time you can find me playing Civilization (3,5,6), traveling as much as I can, and finishing up my Bachelor of Commerce.

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