About Us

From ideation to product development, Concept is where students can find the support they need to bring a concept to reality.

Concept is Velocity’s experiential entrepreneurship and pre-incubator program at the University of Waterloo. We provide information and guidance for the entrepreneurially-curious and tailored pre-incubator programs for aspiring startup founders.

What we provide:

A variety of programs and experiences to guide students through their startup journey.

These include weekly Intro Sessions, Working Sessions, and a roster of experienced Coaches.

Check out our upcoming opportunities

Entrepreneurship coaching from experienced professionals

Book a 1:1 coaching session

Grant funding for students looking to accelerate their projects


The knowledge that students and faculty need to succeed as entrepreneurs

Attend an intro session

We believe entrepreneurial skills are key to a fulfilling career, regardless of whether you choose to start your own company or join a thriving one.

Our Story

The Velocity Residence began as a dorm at the University of Waterloo almost a decade ago. Comprised of 70 entrepreneurially-curious students, it provided a space for them to live together, collaborate, and build prototypes by the end of their academic term. Several successful startups were developed in Residence, including Mappedin, and Embark Trucks.

Since then, we’ve grown into a program that now supports thousands of students per year, as well as hundreds of startups through the Velocity Incubator.

We’ve learned a thing or two along the way:

Students with entrepreneurial aspirations have very different needs than startup founders, whose full-time job is growing their company.
Students learn best about building a startup from those who have done it before.
Students need a supportive environment to test, thrive (and fail) in.
Access to very early-stage funding helps students jumpstart projects.

Our mission

Our mission is to provide experiences that inspire and inform entrepreneurial students from all backgrounds and life experiences. Whether you have an idea, are working on a project, or have an early prototype, we want to help you!