About Us

We believe entrepreneurial skills are key to a fulfilling career, regardless of whether you choose to start your own company or join a thriving one. Our mission is to provide experiences that inspire and inform ambitious students from all backgrounds and life experiences. Whether you have an idea, are working on a project, or want to build your skills, we’re here to help you!

Who we are:

Concept is Velocity’s experiential innovation hub at the University of Waterloo. We provide a variety of resources to the University of Waterloo community to help grow and foster ambitious ideas on campus and beyond. We work with people from all academic levels and disciplines to help them learn about entrepreneurship & innovation and how they can apply these skills to other aspects of life. Not everyone is destined to be a startup founder or a business owner, but we believe everyone can benefit by building an innovative mindset.

What we do:

A variety of programs and experiences to guide students through their journey.

These include weekly Intro Sessions, Working Sessions, and focused experiential opportunities that are always changing.

Check out our upcoming opportunities

Coaching from experienced professionals

Meet with experienced professionals from our extensive network of Concept Coaches. Learn about the realities of building a business as you work through your innovative ideas.

Book a 1:1 coaching session

Grant funding for student projects and business ideas


Get connected to the right resources

Let us set you up for success