About Us

We believe entrepreneurial skills are key to a fulfilling career, regardless of whether you choose to start your own company or join a thriving one. Our mission is to provide experiences that inspire and inform entrepreneurial students from all backgrounds and life experiences. Whether you have an idea, are working on a project, or have an early prototype, we want to help you!

Who we are:

Concept is Velocity’s experiential entrepreneurship program at the University of Waterloo. We provide a variety of resources to the UWaterloo community to help grow and foster entrepreneurship on campus and beyond. We work with students from all academic levels and disciplines to help them learn about entrepreneurship and how they can apply these skills to other aspects of life. Not everyone is destined to be a startup founder, but we believe everyone can benefit by building an innovative mindset.

What we do:

A variety of programs and experiences to guide students through their startup journey.

These include weekly Intro Sessions, Working Sessions, and a roster of experienced Coaches.

Check out our upcoming opportunities

Entrepreneurship coaching from experienced professionals

Book a 1:1 coaching session

Grant funding for innovative student projects and business ideas

APPLY FOR THE Concept $5k GRANT!

Teach the UWaterloo community essential skills to succeed as entrepreneurs

Attend an intro session

Our Story

The Velocity Residence began as a dorm at the University of Waterloo almost a decade ago. Comprised of 70 entrepreneurially-curious students, it provided a space for them to live together, collaborate, and build prototypes by the end of their academic term. Several successful startups were developed in Residence, including Mappedin, and Embark Trucks.

Since then, we’ve grown into a program that now supports thousands of students per year, as well as hundreds of startups through the Velocity Incubator.

We’ve learned a thing or two along the way:

Students with entrepreneurial aspirations have very different needs than startup founders, whose full-time job is growing their company.
Students learn best about building a startup from those who have done it before.
Students need a supportive environment to test, thrive (and fail) in.
Access to very early-stage funding helps students jumpstart projects.