Concept is Velocity’s experiential innovation hub at the University of Waterloo

We provide a variety of resources to the University of Waterloo community to help grow and foster ambitious ideas on campus and beyond. We are completely free and open to all campus members who wish to get involved.

Whether you are destined to be a startup founder, are considering starting a small business, or want to grow your skill set to become more employable, Concept can help you achieve your goals.

We help prepare the University of Waterloo community for a world of opportunities

Want to take your idea to the next level? Let us help you get there.


Concept Blog & Promotions

Check out the latest from the Concept by Velocity. Stay up-to-date on news, funding, advice, unique opportunities, new additions to our team, and more!

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Innovation Ecosystem

To easily navigate the entrepreneurial ecosystem, the University of Waterloo has launched a new website to allow users to easily explore all the programs, spaces and opportunities for entrepreneurship that Waterloo has to offer.

“Whether you’re a first-year student or graduate student, Waterloo’s Innovation Ecosystem has a program to suit anyone who wants to try entrepreneurship and learn to make an impact. The new website is a dynamic map to help students navigate everything we have to offer.”

-John Dick, director of Velocity campus.


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